I’m excited to share three upcoming classes I will be teaching in May and June. While two are in-person classes in the New England area, the third is a free online webinar I will be offering through Sverve. I hope you will join me for at least one of them!
If you like the sound of these classes feel free to drop me a line. I offer private workshops and am available to speak at local and national conferences and events. I’m always open to offering online classes as well. You can view my classes and workshops page for a list of topics I typically cover.
Using Your Social Media Influence for Social Good: Online
I am excited to partner with Sverve once again for a webinar dedicated to those interested in using social media for social good!
We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.
Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.
Register for Using Your Social Media Influence for Social Good for FREE! (registration is required to access the webinar)
Business Blogging 101: Freeport, Maine
This local blogging class is being offered through RSU5 Recreation and Community Education, which covers Freeport, Pownal and Durham, Maine.
Writing and maintaining a blog for your business is a great way to keep in front of customers or clients on a regular basis while positioning yourself as an expert in your field. A blog is also a great way to drive traffic to your website and rank you higher in search engines. In short, a blog is an extremely inexpensive way to market yourself, your products and/or services.
When: Wednesday, May 14, 2014 from 6:00 PM – 8:00 PM EST
Where: Freeport High School, Room: 102, Holbrook Street, Freeport, ME 04032
Price: $30.00 (residents), $35.00 (non-residents)
Marketing Substance Abuse Treatment, Prevention and Recovery Programs: Worcester, MA
This class will be offered at the 45th annual New England School of Addiction Studies and the 14th annual School of Prevention Studies. The program will take place at Worcester State University in Worcester, MA from June 9 – 12, 2014. My class will be offered as part of the Operational Management: Addiction Field Concentration track. Check out the full course list and course descriptions and register.
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies – within your organization.