This class will be offered at the 45th annual New England School of Addiction Studies and the 14th annual School of Prevention Studies. The program will take place at Worcester State University in Worcester, MA from June 9 – 12, 2014. My class will be offered as part of the Operational Management: Addiction Field Concentration track. Check out the full course list and course descriptions and register.
Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies – within your organization.
LEARNING OBJECTIVES: After taking this course, participants will be able to:
- Understand the basics of branding an organization;
- Understand what an integrated marketing communications plan is;
- Provide examples of how social media can be used to support marketing and branding efforts; and
- Provide examples of how external communications can support marketing and branding efforts.
Target Audience: Prevention professionals, recovery support staff, members of coalitions and recovery community organizations, clinicians, supervisors and program managers who wish to learn more about the topic.
About the Presenter: Jennifer Barbour is a professional writer and new media marketing consultant. Based in Brunswick, Maine, she’s the proud mom of two boys and two dogs. As chief engagement officer of the Another Jennifer Writing Lab, Jennifer helps entrepreneurs, bloggers and nonprofits tell their story. She has worked in the behavioral health field since 2004 and writes the Crossroads Blog, which focuses on behavioral health, addiction and gender. Jennifer is also the author of the Another Jennifer blog, curator of All Things Left-Handed and creator of the Simple Giving Lab. She writes for Mom Bloggers for Social Good as part of the Global Team of 200 and is the Philanthropy Editor at pplkind. She is also a contributing author of the book The Mother Of All Meltdowns. Her passions are writing, philanthropy, her awesome kids and bacon, though not necessarily in that order.