Each Friday, the another jennifer blog shares stories of those who incorporate philanthropy into their everyday lives – personally and professionally – in a creative and unique way. If you have a story you’d like to share, please contact Jennifer. You can view past posts from the series here.
Fair trade is an approach to business and to development based on dialogue, transparency, and respect that seeks to create greater equity in the international trading system.
Fair trade supports farmers and craftspeople in developing countries who are socially and economically marginalized. These producers lack economic opportunity and often face steep hurdles in finding markets and customers for their goods.
Fair trade is much more than just trade. At the core of the fair trade model is a direct, cooperative, and in-depth relationship between buyers and sellers that keeps all of the principles of fair trade at the forefront.
Fair trade, to me, is a simple way we can help change the world. By buying and supporting fair trade, we are providing education for children in developing countries and helping to prevent women from becoming victims of sex trafficking.
Fair trade goes beyond providing jobs and ethical working environments. As the Fair Trade Federation notes on its website, “communities are improved; nutritional needs met; health care costs are covered; the poor, especially women, are empowered; the environmental impact of production, sourcing, and transport is mitigated to the fullest extent possible.”
My husband and I have become more aware about looking for fair trade products. As I explore ways to become a more conscious shopper, the simple act of buying fair trade is at the top of my list.
For Indigenous, my role as a brand ambassador is simply to like and share their content on social media. I’m happy to donate my social media voice and help spread the word about organic, fair trade and sustainable fashion.
For Jolica, I am spreading the word about their beautiful fair trade jewelry, scarves and handbags via my very own online store. I work closely with Jolica and other ambassadors to promote their products and the stories behind them.
You may have noticed a Jolica ad on my right sidebar. Clicking on this ad will take you to my store. While I do not get money from promoting and selling Jolica products, I earn credit to purchase products. (Of course, the sales are so good that I just end up buying stuff anyway!)
To support my fair trade ambassadorship (that sounds really important, doesn’t it?), I would love for you to like my Jolica page on Facebook. On this page, I share info about the amazing weekly sales, stories about the artisans and fair trade in general. It’s a new page, and I’m looking forward to growing it.
Of course, if you follow me on my another jennifer Facebook page or on Twitter, you know I share all kinds of posts and articles related to social good. By discovering and sharing these socially conscious companies we can only become better consumers and more aware of the impact we can make in the world with our actions.
Love fair trade as much as I do? You can be an ambassador with me.
Are you an ambassador for a brand? Why did you choose to become one?