Yesterday, I had the opportunity to speak at the OPEN MINDS 2011 Institute for Behavioral Health Informatics in Baltimore, MD. I presented on the topic of using social media in the behavioral healthcare setting along with John Talbot, Executive Vice President and Senior Associate at OPEN MINDS.
During our presentation, we had some good discussion about how to use social networking in a setting that relies so much on confidentiality. (It can be done. I know, because I’ve been using social media in the mental health and substance abuse treatment setting since 2006.)
Rather than giving you a synopsis of what we talked about, I thought I’d just post the live tweets from @SignalCEO (Michael Jenet) during the presentation (below). Seems like an appropriate way to talk social media, right?
You can also view my presentation on SlideShare or see all the presentations from the event on the OPEN MINDS website.
- Mobile technologies and Personal and Professional Health care = mHealth
@anotherjenb#IBHI11 - Leveraging the web is a critical component of strategic advantage for your org. John Talbot
@anotherjenb#IBHI11 - RT
@signalit: Marketing plan must be closely coupled with strategic plan#IBHI11 - Cyberchondriacs -” People who go online for Healthcare information” John Talbot
@anotherjenb#IBHI11 - 2011 Cyberchondriacs report 90% successful at finding info. online. – John Talbot
@anotherjenb#IBHI11 - 3,952 Hospital Social Networking sites – John Talbot
@anotherjenb#IBHI11 - OneRecovery Website designed by someone in recovery for people in recovery – John Talbot
@anotherjenb#IBHI11 - Research finds that using virtual technologies helps understand
#Alzheimer‘s Disease John Talbot#IBHI11 - Social Networking helped addiction treatement admissions drop by 67% one study shows John Talbot
#IBHI11 - Telepod, a home healthcare device had 90% fewer hospital admissions and shorter stays when hospitalized – John Talbot
#IBHI11 - Facebook up to 850 Mil users up from 500 Mil in Feb 2011
@anotherjenb#IBHI11 #WordPress powers 14.7% of top million websites in world@anotherjenb#IBHI11- “If you’re getting into Social Media, have a strategy behind what you do”
@anotherjenb#IBHI11 - When posting on social media imagine that its put on a billboard for all to see with your name on it –
@anotherjenb#IBHI11 - Have a social media policy Consider Who can post? Need approval? Confidentiality compliance? Handling negative comments
@anotherjenb#IBHI11 - More policy considerations: appropriate to share? sharing client stories, photos, videos? educating staff? internal sme
@anotherjenb#IBHI11 - Social Media in your organization will have impact on your HR policies – John Talbot
@anotherjenb#IBHI11 - Social Media is becoming more and more the way people learn about the companies they want to do business with – John Talbot
#IBHI11 - Great stuff on Social Media and its affect on the Behavioral Health industry with
@anotherjenb#IBHI11 if you’re not here you should be - Why use facebook in BH Lots of reasons but it spreads the word about what you do. most widely used sm network in world
@anotherjenb#IBHI11 - With 25 fans on facebook create unique url (facebook.com/username) for your org page
@anotherjenb#IBHI11 #Facebook content is really anything you want to say about what you do, quotes, videos, information, thoughts ideas@anotherjenb#IBHI11- Best advice for
#Facebook page for your org, “Be Authentic!” –@anotherjenb#IBHI11 - Good Q&A around various social media concerns with
@anotherjenb#IBHI11 - Have a strategy, reply and be authentic, common themes for
#Facebook,#blogging and#Twitter@anotherjenb#IBHI11 - Ha ha… and no 🙂 RT
@aweswalker Is it wrong to tweet a tweet about real-time tweeting during a session on real-time tweeting?#ibhi11 - Great resource on Social Media and specifically how it applies to Behavioral Health. Thx
@anotherjenb for a great presentation#IBHI11
As I tweeted after the session: Great discussion on social media in behavioral healthcare at #ibhi11 Thanks to all who attended! (And, thanks to OPEN MINDS for inviting me!)
Wanna continue the discussion on social media in the behavioral healthcare setting? Connect with me via email, Facebook, Twitter or LinkedIn
