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You are here: Home / Art / Philanthropy Friday: CentUp for Creators and Charity

Philanthropy Friday: CentUp for Creators and Charity

July 26, 2013 By anotherjennifer 13 Comments

Each Friday, the another jennifer blog shares stories of those who incorporate philanthropy into their everyday lives – personally and professionally – in a creative and unique way. If you have a story you’d like to share, please contact Jennifer. You can view past posts from the series here.

CentUp logoNot too long ago I came across a company called CentUp on Good.is.

CentUp aims to make the internet “a better place” by encouraging people to donate to creators and charities with a simple click of a button.

I was intrigued by the concept of rewarding people for good content while also giving to charity, so I put signing up for an account on my to-do list.

The concept is pretty simple. You read content on the internet as per usual. You enjoy said content, whether it’s a blog post, podcast, photography or music. You show your appreciation for the good content by clicking on the CentUp button, much like you would “like” a Facebook post.

Click this button at the end of the post if you like it!

Click this button at the end of the post if you like it!

More than just showing that you like something, you are also throwing the creator a few cents (get it?). It’s kind of like a tip. But the tip is split with a charity of the creator’s choice.

Cool, right?

Here’s a fun video that explains how CentUp works.

CentUp from CentUp on Vimeo.

Len Kendell, co-founder of CentUp, tells me the company was started for two reasons. The incredible viral nature of the Kony 2012 video showed that people were willing to invest online, but not at a very high rate. While many people shared the popular video, which aimed to make an obscure war criminal famous so the world would want to stop him, not many people did much to actually help the war in Africa. So, the idea of hitting a like button with a small amount of money attached to it would be easier for people to act upon.

The other reason for CentUp is that Len and his co-founder, Tyler Travitz, simply wanted to help publishing and creative professionals get paid. Most people are used to getting free content. And most content creators don’t want to ask for money for their posts. (Am I right, my fellow bloggers?) Fusing content and charities together makes it easier for creators to ask and for fans to give.

While CentUp is new, having only opened up its full platform to everyone in the last week of June, they were already closing in on 100 publishers when I spoke with Len. What I most love about the platform is that CentUp has to approve publishers. This application process ensures that publishers of CentUp are producing quality content. You know, so people can’t throw money over to hate groups and such. Len tells me they look for unique content and an active reader base when reviewing publisher applications.

If you are a blogger, here are 8 reasons to use CentUp.

Of course, anyone can be a donor or fan on CentUp.

If you enjoy my writing and want to throw me a few cents, I am splitting my earnings with Pencils of Promise who create schools, programs, and global communities around the common goal of education for all.

As a little incentive to get involved, the great (and very responsive!) team at CentUp has offered to give the another jennifer community $10 in free credits to try out the button. But only to 10 lucky readers. Simply sign-up (you can skip the credit card screen if you want to), and then email team@centup.org with the subject line, “AnotherJennifer.” They’ll get the first 10 people squared away. So act now!

Are you ready to reward good content and help charities at the same time?

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Filed Under: Art, Business, Philanthropy, Philanthropy Friday, Writing Lab Tagged With: CentUp, content creation, Len Kendell, Philanthropy Friday

Meet Jennifer

jennifer iacovelli barbour dugout canoe nicaragua

Jennifer Iacovelli is a blogger, copywriter, author, consultant, speaker, do-gooder, single mother, lefty, pie-hater, bacon-lover, Syracuse alum, Maine dweller and lover of life.  Read More…

Comments

  1. thedoseofreality says

    July 26, 2013 at 7:49 am

    That is really cool and such an easy, effective way to reward people for their hard work and help charities in need! Thank you! :)-Ashley
    thedoseofreality recently posted..Pinterest Nightmare #406: Don’t Forget To Put The Seat DownMy Profile

    Reply
    • anotherjennifer says

      July 29, 2013 at 10:24 pm

      I really love the concept. Rewarding good content and a good cause just seems like a win-win!
      anotherjennifer recently posted..Saving the ChildrenMy Profile

      Reply
  2. Alexa says

    July 26, 2013 at 9:53 am

    Love it! I signed up as soon as I saw the Cent Up icon on your blog last week, or the week before?? Awesome!
    Alexa recently posted..Along The WatchTowerMy Profile

    Reply
    • anotherjennifer says

      July 29, 2013 at 10:26 pm

      That’s awesome, Alexa. I think you were the first (only?) one to notice it! I hope you emailed for the free credits since you signed up via my blog.
      anotherjennifer recently posted..Wordless Wednesday: Open Farm Day, MaineMy Profile

      Reply
      • Alexa says

        July 30, 2013 at 8:34 am

        Glad you mentioned that! Somehow I missed that big purple box the first time! I just emailed them! Thanks!
        Alexa recently posted..Olds School Blogging, Lists of 5My Profile

        Reply
  3. Len Kendall says

    July 26, 2013 at 10:24 am

    Thank you so much for the kind write-up!! We’re really excited to have you join our community and be part of yours.

    Reply
    • anotherjennifer says

      July 26, 2013 at 10:27 am

      My pleasure, Len! So glad we connected.

      Reply
  4. Tamara says

    July 26, 2013 at 10:56 am

    I love the concept behind it. People are really taking note of online behaviors. So fascinating!
    Tamara recently posted..Tell A Story With WeMontage Photo Wallpaper: Giveaway!My Profile

    Reply
    • anotherjennifer says

      July 29, 2013 at 10:27 pm

      I agree. We’re so used to clicking on a like button, aren’t we? Why not put some action behind the click?!
      anotherjennifer recently posted..A Stroll Down Maine Street, BrunswickMy Profile

      Reply
  5. Leah.Davidson says

    July 26, 2013 at 10:57 pm

    What a cool concept! I got a blank screen when I hit your cent up button though? I’ll try again later – maybe it’s something with my computer?!
    Leah.Davidson recently posted..The Difference a Coach MakesMy Profile

    Reply
    • anotherjennifer says

      July 29, 2013 at 10:34 pm

      Thanks for the heads up, Leah. I’m actually not seeing the button in my Chrome browser right now (but I can see it in Firefox). Len and his crew have been very responsive to any issues. I’ll let them know!
      anotherjennifer recently posted..Philanthropy Friday: Miracles on WaterMy Profile

      Reply
  6. Bev says

    July 27, 2013 at 7:28 am

    What a cool concept, and like you said a great way for both writers to be compensated for their hard work and to give to a worthy cause. I’m definitely going to check it out!
    Bev recently posted..Five Things I Hope to Get Out of My First Blogging ConferenceMy Profile

    Reply
    • anotherjennifer says

      July 29, 2013 at 10:41 pm

      Awesome, Bev. It’s also a way to reward artists!

      On a side note, it was great to see you at BlogHer!
      anotherjennifer recently posted..Wordless Wednesday: Wet PuppyMy Profile

      Reply

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