For the past several years, Syracuse University has sent me and my husband a Valentine’s Day card. I look forward to it every year.
Sure, it asks me to donate money. It also reminds me how much Syracuse has shaped my life.
My husband and I met freshman year when we lived across the hall from each other on “the Mount.” We went on our first date at the Olive and Orange (I think it’s a bank now) just off of Marshall (“M”) Street. We attended countless basketball and football games at the Carrier Dome. We studied abroad in London together through SU. We even got engaged on campus and were married in Hendricks Chapel. Our wedding photos are positioned at various spots around the quad.
So when I get a special card specifically for Syracuse University couples, I can’t help but smile.
As a fundraiser, I can’t help but think this donation campaign is perfectly targeted and executed. It speaks directly to a group of alumni with a very special relationship to the school. And with two heads of household from the same school, you have to think that they are more likely to give to the school. (I’d love to know how successful the campaign is.)
As an SU alumna, I enjoy the trip down memory lane and the special card made just for me and my husband. I can’t imagine what life would be like had I not made the decision to go to Syracuse.
Now, where’s that checkbook?