writing lab services

Copywriting, Blogging + New Media Consulting Tied to a Marketing Strategy with Your Organizational Capabilities in Mind

Another Jennifer Writing Lab offers copywriting and blogging services as well as new media consulting to nonprofits and small businesses.

copywriting

It’s not enough to have a good looking website or flashy marketing materials. It’s the content of those marketing tools that sells your organization and makes it stand out from the rest. The Another Jennifer Writing Lab produces top-notch copywriting for nonprofits, small businesses and marketing agencies.

My expertise is in writing good, effective content that sells an organization’s products, services or cause. Compelling copy keeps your audience engaged and enables them to take action, whether it’s donating to your nonprofit, buying your product, visiting your website, sharing their good experience with your service via their social network or running a story about you in a news publication.

To ensure success, we will first work together to write a strategy that defines goals for the marketing piece, identifies your target audience, crystallizes your message and integrates with other aspects of your business for sustainability. Read more about my approach to copywriting

Some examples of typical copywriting jobs include:

  • Websites
  • Brochures
  • Newsletters (printed or electronic)
  • Press releases
  • Donation appeal letters
  • Annual reports

Take your marketing to the next level: call 207.653.4542 or email

blogging

A blog is a powerful tool for nonprofits, small businesses and sole-proprietors. A blog helps you establish your expertise in an area and allows you to tell the story of your organization or cause. A blog drives traffic to your website. It gives you a platform to address the public quickly, if needed, or to simply start discussions with your audience. A blog broadens your reach and gives you better search engine optimization. The list goes on and on.

A blogger since 2007, I can help you figure out what a blog can do for your organization. As usual, we will come up with a strategy for managing the blog to ensure success and sustainability.

Specifically, Another Jennifer Writing Lab can:

  • Write keyword rich posts for your current blog (as a ghostwriter or guest blogger)
  • Set up a blog for you or your organization
  • Help identify good content for your blog
  • Create an editorial calendar for your blog

Read my current blogs: Another Jennifer | Women & Substance Abuse

Take your marketing to the next level: call 207.653.4542 or email

new media consultation

The world we live in is becoming more networked. It is no longer enough for an organization to have a website and rely on traditional media as its primary marketing communications strategies. Consumers expect to be engaged with corporations and nonprofits through channels like Facebook, Twitter and company blogs. They research products online and talk about the causes they support in a very public (and digital) way.

New media is loosely defined as any form of communication that happens in the digital world. Channels of new media would include websites, social media, smartphones or even DVDs. At this point, the term “new” may not be so accurate anymore.

Some areas where Another Jennifer Writing Lab can help would include:

  • Designing an interactive website
  • Identifying social media channels to engage the right audience
  • Building a social media presence
  • Creating marketing pieces using QR codes
  • Exploring targeted digital advertising
  • Writing a social media policy for your organization

As with all Another Jennifer Writing Lab services, you will walk away with a marketing strategy tailored to your organization’s needs.

Take your marketing to the next level: call 207.653.4542 or email

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