Upcoming Classes in Freeport, Worcester and Online!

I’m excited to share three upcoming classes I will be teaching in May and June. While two are in-person classes in the New England area, the third is a free online webinar I will be offering through Sverve. I hope you will join me for at least one of them!

If you like the sound of these classes feel free to drop me a line. I offer private workshops and am available to speak at local and national conferences and events. I’m always open to offering online classes as well. You can view my classes and workshops page for a list of topics I typically cover.



Using Your Social Media Influence for Social Good: Online

I am excited to partner with Sverve once again for a webinar dedicated to those interested in using social media for social good! 

We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.

Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.

Read the full description

Register for Using Your Social Media Influence for Social Good for FREE! (registration is required to access the webinar)


Business Blogging 101: Freeport, Maine

This local blogging class is being offered through RSU5 Recreation and Community Education, which covers Freeport, Pownal and Durham, Maine.

Writing and maintaining a blog for your business is a great way to keep in front of customers or clients on a regular basis while positioning yourself as an expert in your field. A blog is also a great way to drive traffic to your website and rank you higher in search engines. In short, a blog is an extremely inexpensive way to market yourself, your products and/or services.

Read the full description

When: Wednesday, May 14, 2014 from 6:00 PM – 8:00 PM EST

Where: Freeport High School, Room: 102, Holbrook Street, Freeport, ME 04032

Price: $30.00 (residents),  $35.00 (non-residents)

Registration: Online or print the Course Registration Form and mail or drop off the form locally


Marketing Substance Abuse Treatment, Prevention and Recovery Programs: Worcester, MA

This class will be offered at the 45th annual New England School of Addiction Studies and the 14th annual School of Prevention Studies. The program will take place at Worcester State University in Worcester, MA from June 9 – 12, 2014. My class will be offered as part of the Operational Management: Addiction Field Concentration track. Check out the full course list and course descriptions and register.

Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies – within your organization.

Read the full description

What classes might you be interested in taking?

How to Set Up a Google+ Hangout and Why You Should

Today, I’m the guest blogger over at A Dish of Daily Life. You may remember Michelle from when she wrote a post for Philanthropy Friday about her experience with the Fresh Air Fund.


I’m talking about Google+ Hangouts. How to set one up and why I love them. Here’s a taste of the post:

Google+ is quietly becoming my favorite social media platform. As I become more active on it, I realize the benefits it brings me as a blogger and an entrepreneur.

For one thing, posting on Google+ helps with my search engine rankings. Because it’s Google! I’ve also noticed the network has become much more active lately. More people are “plussing” and sharing posts, and I find I’m networking with more bloggers, entrepreneurs and nonprofit organizations on a regular basis.

Google+ is the second largest social network in the world, behind – you guessed it – Facebook. I’ve even heard some people predict that it will surpass Facebook by the end of the year. (That would be impressive, considering Facebook’s numbers, but you never know.)

But one of my favorite features of Google+ is Google+ Hangouts. Hangouts allow you to talk with friends and colleagues via video or message. The best part about a Google+ Hangout is that it’s free!

To read the rest, please visit A Dish of Daily Life. While you are there, you might want to peruse some of Michelle’s other posts. If you’re new there, she’s got some great articles on organizing photography, social media and being a soccer mom.

Read: How to Set Up a Google+ Hangout and Why You Should on A Dish of Daily Life

Thanks, Michelle!

Are you on Google+? Are we connected yet?

[Find me on Google+]


p.s. Speaking of social media, have you noticed my new social media page? You can see what I’m sharing over all my social media channels in one place. It’s powered by RebelMouse. Very cool stuff!

Listen to Me Talk Social Media and Blogging on Mind Your Own Business Radio

mind your own business radio

I teased you a bit on Wednesday with my “on the air” Wordless Wednesday photo of a microphone. I had recorded an interview on the Mind Your Own Business Radio show, where I talked about how I use social media to inform my small business.

As I write this, my part of the show has already aired and Nancy Marshall, Maine’s PR maven, is talking about branding.

Since many of you expressed interest in hearing the show, I promised to post links to the audio. You can find them in this post: Social Media for Business. There are options to download the first hour, the second hour or just my interview. (I’m the first guest in the first hour, in case you’re wondering.)

Oh, and at the end of the interview, Debi always tells her guests to “Mind your own business!” And the guest is supposed to say something witty or snarky or fun. Well, I messed that one up because I had already said what I was going to say. So, when you hear Debi say “Mind your own business!” picture me saying: “If I did, I wouldn’t have anything to blog about!” OK? Thanks.

Have you ever been on the radio? Did you like it?

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