I found the following infographic via J&D’s Foods Facebook page, the makers of awesome things like Bacon Salt
From now on, I’m totally using this for my social media presentations.
Social Media is the New Source for News
April 24, 2012 By 5 Comments
According the following infographic from schools.com, online news revenue has now surpassed print newspaper revenue. Not a surprise when I think about how I get my news.
And, really, I don’t find the news anymore. It comes to me. I follow news organization on Facebook, reporters on Twitter, blogs of all sorts that are updated faster than any print publication. Heck, I get Google alerts emailed to me as people are posting about topics of interest to me.
The newspaper? I use that to get the local news that only a small town paper can give you. Of course, our local paper is clearly not doing so hot in the revenue department. I let my subscription run out. When I thought about going back, I found their entire website behind a pay wall. Why would I want to pay for a little article on the local town council meeting? And how could I share the info via Facebook or email anymore? I finally decided to go back when I received a letter in the mail offering me a special deal. It took me two weeks of calls and emails to get a human being to call back so I could give them a credit card. I almost had to drive down to the paper and hand them the credit card. You know, like in the olden days.
Think about it. How did you find out about Whitney Houston’s death or the raid on Osama bin Laden? My smart phone told me. I received alerts on my iPhone from the AP. Then, I went to Twitter to see if I could find some legitimate sources for more info. Twitter had info out more quickly than the television news sources, who were waiting to confirm what everyone was talking about.
Anyway, I caught this infographic last week and thought I would share. How do you get your news?
Left Brain vs. Right Brain Marketers
January 14, 2012 By 4 Comments
While on Twitter the other day, I came across the following infographic from Marketo illustrating the differences between left-brain and right-brain marketers. As a lefty, a pretty right-brained thinker and a marketer, I find these analyses interesting. (Actually, anything to do with human behavior is pretty fascinating to me.)
The infographic makes it seem like us marketers are on one side or the other. While I certainly think there’s an art to marketing, there is also a bit of science to it (and why I call my business a writing lab). To produce beautiful visuals and compelling content, you also have to do your research, understand your audience and target your message.
I think it takes a bit of both sides of the brain to be most effective as a marketer. What are your thoughts? Is it really this cut and dry (left brainers) or there no true way to measure this sort of thing (right brainers)?
