Each Friday, the another jennifer blog shares stories of those who incorporate philanthropy into their everyday lives – personally and professionally – in a creative and unique way. If you have a story you’d like to share, please email Jennifer.
I’ve been interested in finding ways to incorporate philanthropy into my life and have explored this concept via this blog. Recently I came across a company called Snoball, via Good, that makes incorporating microphilanthropy into your everyday actions easy.
Snoball is free for everyone – companies, nonprofits and individuals – and the concept is simple. You first start a snoball, which is an automated donation that benefits your favorite charity. Then, you share your snoball with friends via your social networks. As your snoball grows, so does the donation to your charity.
You can start a free account as an individual or business and create a snoball immediately. I set up my account, input my credit card number and started a snoball that would donate $1 to the Brunswick Public Library for every new like I get on my Facebook page. So, if you like my page on Facebook, a donation will automatically be made to my local library!
You can link your snoball to your social media accounts, like I did, or create your own. Businesses can use it to do a little cause marketing in their communities. A restaurant, for example, can donate money to a local soup kitchen for every foursquare check-in a customer makes.
According to the website, “80% of all on-line giving in the United States takes place during three weeks in December. Snoball is changing that. By incorporating micro-donations into everyone’s daily lives we are making giving something that takes place every minute of every day.”
As I mentioned, using Snoball is completely free. Snoball earns money through the donations made – approximately 5% of every donation goes to cover administrative costs and credit card fees. So, 95% of every donation goes directly to the charity.