Philanthropy Friday: Sevenly

Each Friday, the another jennifer blog shares stories of those who incorporate philanthropy into their everyday lives – personally and professionally – in a creative and unique way. If you have a story you’d like to share, please contact Jennifer. You can view past posts from the series here.

Full disclosure: I belong to the Sevenly affiliate program. I may get a commission if you decide to purchase something from Sevenly through a couple of the links in this post.

I first heard of Sevenly in May of this year when they sponsored the Social Good Moms trip to India. I checked out their website and have been following the company ever since.

Sevenly was founded by Dale Partridge and Aaron Chavez in 2011 with the mission of “leading a generation toward generosity.”

They call themselves a “weekly cause activation program.” A different cause campaign is created each week (for 7 days) where customers can purchase limited edition products and $7 of those purchases go to the chosen charity. (If you’re interested in where they came up with $7, as I was, you can read their explanation here.)

They call their business model a giving funnel. Since many people have never given to a charity, Sevenly wanted to make the process for donating to charity easier. Instead of asking for money, they ask for people to donate their social influence. From there, people can purchase products that help benefit causes. In the end, the hope is that people will become more involved with the nonprofits in the future as donors and supporters.

I was drawn to Sevenly for two reasons. 1) They offer beautiful t-shirts that are meaningful to wear in public. 2) I learn about new causes on a regular basis.

When you visit their website, you can see what cause you will be supporting through your purchase that day and the progress towards the weekly goal.

This week's Sevenly campaign.

This week’s Sevenly campaign.

Can a t-shirt change the world? Sevenly thinks so.

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  1. says

    Oh, this is so interesting!! I checked out their t-shirts and they are SO awesome. I really liked their reasoning for the $7. I love the fact that they support a different cause each week. A business that’s a giving funnel, how fantastic is that?! I’ve followed them on social media so I can keep up with the new campaign each week! –Lisa
    The Dose of Reality recently posted..Pinterest Nightmare #516: Trick Or Treat?My Profile

    • says

      That’s great, Cathy. I love that there are many different causes you can learn about and support.

      I’m not sure about GT200. I haven’t heard that Jennifer James had opened it up again, but there is an application you’d have to fill out.

      I will definitely let you know if I find anything out!
      anotherjennifer recently posted..Saying GoodbyeMy Profile


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