Upcoming Class: Mastering WordPress for Business & Blogging

When I first started blogging in 2007, it was for an employer. I was working for a nonprofit and didn’t know the first thing about running a blog. I went to a class to learn the basics of blogging and did my research. I knew a blog was a great way to drive traffic to our website and to get the message of our mission out to the world. I pitched the board of directors, and they gave me their vote of confidence.

Eight years later, I still help maintain that blog.

Prior to starting the blog you are reading now in 2010, I wrote a private blog for family and friends. It was mainly updates of what me and my family were up to. Nothing too earth-shattering or inspiring. Another Jennifer was created when I realized I needed a creative outlet than was entirely my own. It has certainly grown since my first blog post five years ago this month (clearly I’m not good at remembering anniversaries, as I had to look that up!).

I’m not kidding when I say this blog has changed my life dramatically, taking me to amazing places, connecting me to world changers and helping me get published, among other things. I’ve written more than 800 posts and have over 10,000 comments on this blog. It has gone from a thrown together free WordPress.com blog, to a self-hosted WordPress.org blog with a free theme, to two re-designs with a professional web developer and graphic designer. I’ve had different hosting companies and experimented with countless plugins.


I’ve used WordPress from the very beginning of it all. On Wednesday, March 4th and Thursday, March 5th, I will be sharing my knowledge of WordPress and how I maintain my website and blog for my business when I teach a special class with Samuel Strickland of Vesica Design.

Mastering WordPress for Business & Blogging will cover everything you need to know to build and maintain a WordPress website and/or blog. From the wpcoach.co website:

WordPress is powerful platform that can give the smallest of businesses and blogs a powerful marketing punch. An easy to use blogging and website content management system, WordPress powers about 19% of all self-hosted websites. The problem is that many small business owners, entrepreneurs and beginner bloggers don’t know where to start when it comes time to manage an effective WordPress site.

This 2-day interactive class will take you through every step of the process of operating and maintaining a WordPress website and/or blog. Taught by a professional web developer and a copywriter / blogger, Mastering WordPress for Business and Blogging students will learn the technical side of WordPress along with the practical side of creating content that is search engine friendly. Students are required to bring a laptop so that they can work on an actual website in real-time.

We will dive deep into each topic and cover every aspect with hands on (this means you!) training in a live WordPress environment.

Day 1:

  • WordPress.com vs. WordPress.org
  • Your Working Environment – The tools you will need to maintain your Wordpress site
  • Your Site Environment – The basic components of a self-hosted WordPress site
  • The Basic Site – Designing and branding your site

Day 2:

  • The Content – The text and images that make up your site
  • Extending Functionality – Taking your site further
  • SEO and Analytics – Becoming search engine friendly and tracking site stats
  • Monetizing (Advanced) – Making money from your website/blog

This class will be held at the Hilton Garden Inn in Freeport, Maine. To get all the details and to register, visit wpcoach.co. I hope to see you there!

What is your experience with WordPress?

Wordless Wednesday: #1000Speak is Friday!

My good friend Chris Carter eloquently introduced the #1000Speak for compassion movement that is taking over the blogosphere a few weeks back. This Friday, February 20th, the goal is for 1,000 people to share awareness of compassion in their own unique way. Will you join us?

#1000speak for compassion

Wordless Wednesday (2.18.15): #1000Speak is on Friday!
Photo credit: The Qwiet Muse

What does compassion mean to you?

Be My Guest (Blogger) in January!

A couple of weeks ago, I shared 70 things I enjoyed or endured in 2014. I admitted that I was not quite sure how I kept the blog going so consistently during such a crazy year. But I did it, and I’m happy with the posts I put out into the blogosphere.

While #59 seemed to be the most popular item on my year in review list, I’ve got #4 on my mind right now. In fact, it’s probably going to consume me completely this month. That means that I need to concentrate my writing on pages that are not on the internet. Because, like most writers, I am writing until the very last minute of the drop deadline.

With that said, I know I have some really amazingly smart, witty, humorous readers and friends, many of whom write words on a regular basis that I read, comment on and enjoy. So I’ve decided to open the blog up for guest posters in January, and maybe in February if I get some good posts.

Want to be my guest here on anotherjennifer.com this month? Here are a few basic guidelines for guest posts. Of course, your article will need to fit with my blog. Posts on parenting, an experience that gave you a different perspective on life, how you or someone you know incorporates giving into everyday life, relationships, life after divorce, writing, creativity, being an entrepreneur, and anything related to social good and bacon are all fair game here. I’m also open to photography submissions and /or vlogs since I always post a Wordless Wednesday.

Contact me here or message me on Facebook with your idea or post so we can figure out logistics. And, no, you do not need to have your own blog to be my guest. You just need to be able to string words together in a manner that makes sense to the readers here (and will be subject to light editing by me).

Will you submit a guest post for another jennifer?

Wordless Wednesday: #AYASummit Pictorial

As I shared last Wednesday, I attended the AYA Summit with ONE Girls & Women last week at Google’s offices in Washington DC. It was an amazing gathering of bloggers and panelists, and I am still struggling to find the right words to describe the experience. There will be a post soon though. I promise. For now, I invite you to read the wonderful posts from my dear friends Nicole Morgan (Sisters From Another Mister) and Nicole Melancon (Third Eye Mom). Both have cameos below as well.

[click on the image to enlarge]

aya summit collage

Wordless Wednesday (10.29.14): #AYASummit Pictorial

Linking up with

5 Minutes for Mom
Wordless Wednesday
Wordless Wednesday @ The Jenny Evolution
Curious as a Cathy

Upcoming Classes in Freeport, Worcester and Online!

I’m excited to share three upcoming classes I will be teaching in May and June. While two are in-person classes in the New England area, the third is a free online webinar I will be offering through Sverve. I hope you will join me for at least one of them!

If you like the sound of these classes feel free to drop me a line. I offer private workshops and am available to speak at local and national conferences and events. I’m always open to offering online classes as well. You can view my classes and workshops page for a list of topics I typically cover.



Using Your Social Media Influence for Social Good: Online

I am excited to partner with Sverve once again for a webinar dedicated to those interested in using social media for social good! 

We work hard at building our blogs and growing our social media networks. Most of us strive to provide good content and engage with our readers. We might even earn some cash from time to time from our blogs and social media channels. Why? Because readers, brands and public relations companies understand that our words mean something. That people are listening to what we have to say.

Imagine what kind of change we can make in the world if we used our social media influence for social good. Not only do we empower our readers to become advocates for the causes they care for, we also feel good about giving back.

Read the full description

Register for Using Your Social Media Influence for Social Good for FREE! (registration is required to access the webinar)


Business Blogging 101: Freeport, Maine

This local blogging class is being offered through RSU5 Recreation and Community Education, which covers Freeport, Pownal and Durham, Maine.

Writing and maintaining a blog for your business is a great way to keep in front of customers or clients on a regular basis while positioning yourself as an expert in your field. A blog is also a great way to drive traffic to your website and rank you higher in search engines. In short, a blog is an extremely inexpensive way to market yourself, your products and/or services.

Read the full description

When: Wednesday, May 14, 2014 from 6:00 PM – 8:00 PM EST

Where: Freeport High School, Room: 102, Holbrook Street, Freeport, ME 04032

Price: $30.00 (residents),  $35.00 (non-residents)

Registration: Online or print the Course Registration Form and mail or drop off the form locally


Marketing Substance Abuse Treatment, Prevention and Recovery Programs: Worcester, MA

This class will be offered at the 45th annual New England School of Addiction Studies and the 14th annual School of Prevention Studies. The program will take place at Worcester State University in Worcester, MA from June 9 – 12, 2014. My class will be offered as part of the Operational Management: Addiction Field Concentration track. Check out the full course list and course descriptions and register.

Most substance abuse treatment, prevention and recovery programs do not have the luxury of big marketing budgets or even a designated staff marketing person. Coupled with the stigma that comes along with substance use disorders, marketing and branding an organization becomes challenging, to say the least. Managers are tasked with promoting programs on shoestring budgets and little education on the intricacies of marketing. This course will examine various concepts and strategies for developing an integrated marketing communications plan – that includes traditional and social media strategies – within your organization.

Read the full description

What classes might you be interested in taking?